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Maxim, a London-based men's lifestyle magazine that T&CO. triple drop pendant completed its first year in India, said it was able to sell all its advertising for the first year before it even launched there. "Name the industry, and they are our advertisers," says Piyush Sharma, chief executive officer and associate publisher of New Delhi-based Maxim India.In India, only about 15 magazines now dominate the ad market, attracting some 80% of the I Love You lock charm spent on magazine advertising. According to a study conducted by PwC, revenue in India's print-media industry is expected to grow at a rate of 12% a year over the next five years.

While most international publications are printed under license agreements with Indian publishers, -- partly to take advantage of existing distribution networks -- Conde Nast Publications recently decided to launch Vogue in India on its own."It shows Graduated bead drop pendant seriousness toward the Indian market that is showing double-digit growth," says Alex Kuruvilla, managing director of Conde Nast Publications India. The magazine is slated to hit stands this autumn.

In addition to the luxury brands that already have a presence in India, as a number of other luxury brands, including Gucci and Giorgio Armani, are slated to open their first stores by 2008."From a customer-service perspective, we are concerned Elsa Peretti Open Heart bracelet directing people to contact our office in this paid advertisement and not having anyone there to answer the calls and e-mails. Publication of those lists is one of the office's primary outreach tools. Having that office take a day or two off in the middle of this very busy period would be like a retail store closing down the day after Thanksgiving," Kerwin said.