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Rent The Runway has taken the rent-a-tux Sexy Strapless Pink High-low Prom Dress and applied it to designer dresses with RentTheRunway.com. For $50 to $250, it's possible to rent a dress for two days, and then return it via mail. The service is becoming increasingly popular at colleges and prep schools.New York City-based Rent The Runway is a year-and-a-half-old Sexy Strapless Sweetheart Chiffon Evening Gown that rents designer dresses and jewelry to women. College campuses--and even a few elite prep schools--make up roughly 25% of the company's business and are a big source of its growth.

Mary Mitchell Fuqua, a senior at the University of Georgia in Athens, rented this ruffled Pencey dress for a Kappa Kappa Gamma sorority dance over Sexy Sweetheart White And Pink Tutu Dress weekend on April 2. The $435 dress rents for $50.Adrienne Totoro shows off her Ali Ro dress, which rents for $50 from Rent The Runway, at the University of Georgia parents' weekend. Rent The Runway offers a $5 insurance fee to protects against any drink spills and other party mishaps.

The service has taken off on college campuses and prep schools because girls have numerous social events, and due to the plethora of Facebook and cell Sexy White Long Chiffon Prom Dresses photos taken and quickly posted online, many girls don't want to wear the same dress twice. After renters return the garments back in pre-paid, pre-addressed bubble mailers, the dresses are dry-cleaned and prepared for the next renter.