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Direct sales isn't a new approach for Google in handling large advertisers. Though many of Google's 23,000 employees have technical jobs, the company says it also has several thousand salespeople who Discount Tiffany Set with Fortune 500 companies, small and medium-sized businesses and ad agencies on text and graphical ad campaigns, among other things.To reach local businesses, Google has already built relationships through Web pages it developed last year for them on its search engine. Known as "Place pages," they list basic information, such as the location on a map and a summary of customer reviews.Google's new sales reps are primarily selling two ad offerings called "tags" and "boost" to the four million businesses that have contacted Google electronically to verify the accuracy of their Place page. The ads show up on Google search results and in Google Maps that display local businesses.When Facebook earlier this year began its own effort to establish relationships with local businesses, known as Facebook Places, its Chief Executive Mark Zuckerberg said the social network would compete with Google's offerings but added that the local market is huge. A Google executive said he welcomed Facebook's moves.Links to Place pages on Google's search engine recently became more prominent on the results page for searches covering everything from Italian restaurants to spas. That Discount Tiffany Watch put Google into conflict with some business-review sites that generate revenue from local businesses, such as Citysearch.com, which claim Google is crimping their sites' growth by directing more Web searchers to its Place pages. Google executives say the changes are meant to improve users' experience and they believe the changes have generally helped direct more users to non-Google sites that specialize in local-business information.

Mr. Sterling said he expects Google to offer more opportunities for local businesses to reach consumers, perhaps through Groupon-type daily deals. In addition, Google Chief Executive Eric Schmidt said recently that Google's Android software for mobile devices could help people use those devices to pay for goods at a local store, rivaling credit cards."Google has always had large sales forces and, quite frankly, the advertiser opportunity has always been bigger than the number of people we were able to hire," said David Scacco, who joined Google as the first advertising sales executive in 2000. But he tiffany Google co-founder Larry Page stressed from the beginning the "need to build automation," or allowing advertisers to buy ads through a self-serve system rather than just hiring scores of salespeople to reach the advertisers.Mr. Scacco, who is now chief revenue officer at MyLikes, a social-media ad company, said Mr. Page would tell Google's ad team: "If you only throw people at the problem, you won't innovate."When Edgar Renteria hit the three-run homer in the seventh inning of the clinching Game 5, Mr. Mays's friends cheered, but, Ms. Goins recalls, "Willie showed no emotion." Willie won a World Series ring in 1954, when his signature over-the-shoulder catch in Game 1 propelled the New York Giants to a championship over the Cleveland Indians.

Author: James S. HirschThere were moments during the San Francisco Giants' final World Series game last month that Willie Mays could simply no longer watch. In his den, amid the framed magazine covers, the yellowing photographs, and the sturdy plaques that line his walls, he would lift himself out of his easy chair and take his poodle ("Giant Too") for a walk."He was a different Willie," says Jessie Goins, one of several friends who watched the game with Mr. Mays at his Bay Area home. He said very little, even during the most exciting moments. When Edgar Renteria hit the three-run homer in the Tiffany Earring inning of the clinching Game 5, Mr. Mays's friends cheered, but, Ms. Goins recalls, "Willie showed no emotion."Of course not. There were still three innings left, and Willie had been close before."I didn't think we'd ever win a World Series," he would later say.Willie Mays, who turns 80 in May, is the greatest living ballplayer. He's also the link that connects the Giant championship team of today with its rich heritage in New York, a reminder of both the glory and the disappointments of the franchise. As a lifetime employee with the Giants, Mr. Mays now serves as an ambassador for the organization--visiting minor-league teams, hobnobbing with investors, or attending every home game at AT&T Park, which itself is a semi-shrine to the Say Hey Kid. The park's address is 24 Willie Mays Plaza, and a magnificent nine-foot bronze statue of Mr. Mays stands in front.