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PURCHASE, N.Y., April 27, 2011 /PRNewswire/ -- Today, Vibram Five Fingers Women (NYSE: PEP) announced the launch of its Social Vending System, a state-of-the-art networked unit that features full touch screen interactive vending technology, enabling consumers to better connect with PepsiCo brands right at the point of purchase. A prototype of the Men's Vibram Five Fingers KSO Grey With Red Vending System will debut at the National Automatic Merchandising Association's One Show in Chicago, April 27-29.

Using digital technology, PepsiCo's Social Vending System enables any user to gift a friend by selecting a beverage and entering the recipient's name, Men's Vibram Five Fingers KSO Grey-Green Men's Shoes number and a personalized text message*. There's also the option to further personalize the gift with a short video recorded right at the machine. The gift is delivered with a system code and instructions to redeem it at any PepsiCo Social Vending system.

PepsiCo's innovative use of telemetry with the Social Vending System also delivers tremendous operational benefits, allowing operators to closely Men's Vibram Five Fingers KSO yellow purple black inventory levels and delivery scheduling remotely, and easily update digital content online, enabling them to change messaging and media content as needed. When the recipient redeems their gift, they're given the option of either thanking the original sender with a gift of their own or paying it forward and gifting a beverage to another friend.