If Walter Boyd has provided the business's Tiffany Atlas toggle necklace spark, Eddie Boyd has kept it running as MacroAir's president and CEO."Eddie is far more focused on the business aspects," the patriarch said. "I always get lost in the making Tiffany Bead bracelet something, and you can't run a business that way."Indeed, each member of the Boyd family has carved out a niche at MacroAir. Jaylin Krell.
Eddie Boyd's daughter, worked in the shop during high school and today serves as marketing administrator. Her brother, Travis, is a videographer for Tiffany Beads necklace company, shooting testimonials from customers for the company website, among other things.But Walter Boyd prefers to put the focus on all of MacroAir's 30 employees. "This is not just a family thing," he said.
Headquartered in a 23,000-square-foot industrial building off Interstate 10, MacroAir operates under the motto, "function over flash." In what is Return To Tiffany a competitive marketplace, the company works to maintain its position by making its products more reliable, less expensive and easier to install, Eddie Boyd said.The original 10-blade design has been pared to six blades, cutting down on raw materials and reducing energy use.
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