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The National Retail Federation in July Tiffany Paloma Picasso back-to-school spending for kindergarten through high school-age kids would increase 10.5 percent this year overall. A recent American Express Spending & Saving Tracker survey found nearly 40 percent of consumers said they planned to shell out more on back-to-school, with the average family of Tiffany Elsa Peretti Eternal Circle earrings spending $550 on everything from clothes and shoes and school supplies to haircuts, teeth whitening and even tattoos.

By contrast, a report this month from IBISWorld, an industry research group, estimated back-to-school spending overall would decline for the Tiffany Elsa Peretti Eternal Circle pendant straight year, by 0.2 percent. Although sales of electronics and other school supplies were expected to increase slightly, apparel and shoe sales are expected to drop, the report said.offering sandwiches and juice boxes, raffles and sales.

She has also reached out to customers on Facebook and by e-mail, offering coupons, promotions and photos of new merchandise. She said this year's back-to-school Return To Tiffany has been better than last year's. "The whole month of August we've been really busy."Back-to-school spending saw strong growth between 2006 and 2008 as consumers stocked up and overindulged, said Toon van Beeck, a senior analyst with IBISWorld. Consumers today are more price-conscious.