The Magical Elves (Emmy Award winners for "Top Chef" and TIFF Mini Bean Set original producers of "Project Runway"), today announced the search for the next big brand in fashion with "Fashion Star" (working title) -- a new reality competition TIFF Natural Rose Ring to be hosted by Elle Macpherson, world-famous super-model icon, actress and businesswoman. "Who better to host then Elle Macpherson . "
"Fashion Star" is designed not only to groom and discover America's next popular brand, but through an exciting new format twist, it will allow TIFF Pendants at home to buy the winning designs each week. The show will target real-time consumer feedback and interactivity and will span all categories of fashion from suits and dresses to lingerie, denim, bathing suits, shoes, accessories and more.
"Brands have become expressions of communities and statements of identity. Polo, Kate Spade, Uggs, Ray Ban and Victoria's Secret are all great examples of brands that have popped and reflect an entire lifestyle beyond just articles of clothing. This TIFF Nature butterfly pendant is overflowing with incredibly talented designers from all walks of life who are waiting to be discovered," said Paul Telegdy, Executive Vice President, Alternative Programming, NBC and Universal Media Studios.
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