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One in four UK shoppers expect retailers and brands to be more transparent about where fabric that makes up their clothes originates from, with only 20% of those surveyed saying it was not a consideration when buying clothes."Our research suggests that shoppers TIFF 1837 Square tag key ring thinking harder about their clothing purchases. As consumers' shopping habits evolve, retailers will benefit from stocking more quality-led items that offer value for money, particularly in terms of fabric quality and longevity."

Steph Thiers-Ratcliffe concludes: "As incomes get tight, consumers are examining how much they actually need to buy. Rising inflation and prices mean TIFF 1837 tag pendant will seek out more quality from their spend. Our COTTON USA 'Naturally' Mark is a symbol of purity, strength, comfort and quality and helps shoppers to identify premium cotton items that are made to last."