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These are results that agencies and marketers Elsa Peretti Teardrop necklace only dream of. The spot was proof that nothing beats a piece of entertaining content when it comes to making the biggest impact across media.For the few who have not viewed the spot, it is Elsa Peretti Open Heart necklace with football stars such as Wayne Rooney, Didier Drogba and Cristiano Ronaldo playing out key life- and game-changing moments on the pitch.

Alternative futures for the footballers that hinge on whether they miss or make the most of their opportunities are dramatised. One scenario Heart tag charm necklace a bearded Wayne Rooney living in a caravan, with another showing him being knighted by the Queen. And, as if the world's top footballers weren't enough, stars outside of soccer such as Roger Fédérer, the NBAs Kobe Bryant and Homer Simpson make cameo appearances.

The film's ambitious scope was realised by its director Alejandro I?árritu, who also directed Babelarid21 Grams.The creatives behind the film, Freddie Elsa Peretti Open Heart Necklace and Stuart Harkness (bottom, right), say that even though their ambitious script snowballed along the way, their clients (Enrico Balleri, Nike's global football advertising director, and Colin Leary, its global football ad manager) "didn't bat an eyelid".