C Charm and A Charm

S3. 3Q11 A Charm Review (S.S.) 1. Footwear: 1. Comp sales, up 11%. 2. Running continued to lead footwear with double-digit increases in: 1. Men's. 2. Women's. 3. In addition to running, saw basketball rebound to first positive comp of the year, driven by B Charm product lineup than Co. has seen in some time. 4. Toning, about 2% of total sales, continued to be a positive contributor to comps.

ASPs increased 5% as Co. continued to drive strong sell-throughs at full price while reducing aged inventory. 6. Running: 1. Leadership C Charm continues to be led by Nike with diverse platforms including Air Max, Shox, and lightweight running models like Lunar and Free. 2. Plans to roll-out Nike Track Club to about half of FINL's chain by June. 3. Focus is to create significant and positive change in shopping experience and environment in stores.

Opportunity to have Nike Track Club is a product of: 1. Strong relationship FINL has with Nike. 2. Leadership position Co. holds within D Charm category. 5. In addition to Nike, saw strong performance in running from: 1. Puma. 2. ZigTech from Reebok, particularly in men's. 6. [Tech Running] performed well, led by: 1. Asics. 2. Mizuno. 3. Brooks. 7. Basketball: 1. Moved from challenging category to one that is inspiring consumer with excitement and sales growth.

 

 

Par tiffanynecklaces221 le mercredi 13 avril 2011

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