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VALERIO: And the last thing I want to ask you is you - you're obviously a brand woman and you are not just building a brand that you want to grow Discount Zenith and really make a Nike like you said. But you're also -VALERIO: Well, yes. You're a commentator. You have the book. You know, you want giggle to be an export (ph), but you're also very much a large face of the company. How has that transition been and how do you navigate that.

WING: At the risk of sounding like I say this a lot, and, again, that's because that is what we've learned consumers want. When marketing to women today, women actually want the personal face. They want the connection.And I would argue great brands Links Bangles the first version of social media before we all called it social media. Great brands were actually understanding that they didn't just dictate how their brand evolved, they were listening and consumers were evolving their brand for them.