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VALERIO: And to give our audience an idea, $2.8 billion Discount Romain Jerome the U.S. baby gear industry right now, so definitely a large market to tap into and that's just gear. That's not even into all the other -WING: And that's Discount TAG Heuer gear.VALERIO: Exactly. WING: If you put all the categories that I operate for the U.S. market only, it's a $10 billion market. VALERIO: Two more areas I want to dig into quickly, the overall industry.

What are some of the trends you're seeing, especially coming out of the recession? I know that we've talked about kind of all the different Discount U-Boat costs that you have and how it continues to be volatile.But what about the purchasing behaviors of this type of demographic - the older parents, first time parents - what are you seeing? WING: There has always been a focus on value.

People are always looking for value, and people always operate with a budget. What we have seen shift is what they will prioritize within their budget. And Discount Vacheron Constantin I mean by that is I would say in the pre-recession, people were probably a little more focused in their budget on the things that marked sort of - were externally beautiful products. So they're on the street with a really great stroller, and they have a gorgeous handbag.