A little over a decade after first setting Tiffany Necklaces shop in Vancouver in 1998, the retailer now counts 130 stores across North America, Europe and Asia, and a market capitalization of $5 billion. The company sailed unscathed through the recession, and Tiffany Money Clips no sign of slowing down its expansion. But is the karma going to last?Some naysayers are predicting trouble ahead.
The Gap's Athleta brand of women's activewear could be "the first credible threat to Lululemon's yoga apparel market dominance," Wall Street Strategies, a Tiffany Keys market research company, warned last week. Athleta just opened a 5,000-sq.-foot store in San Francisco and, some say, could soon threaten Lululemon with its cheaper versions of tank tops and, of course, yoga pants.
Athleta, though, wouldn't be the first one to try to tap into yoga gear. Nike, Victoria's Secret and American Eagle have all moved into that market Tiffany Key Rings much sign of cutting into Lululemon's sales. And competitors jumping into that space are more a proof of success than a worrying sign, says David Ian Gray, a retail analyst and principal of Vancouver-based DIG360 Consulting.
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