And, we have to improve the efficiency and Horseshoe Charm of our operation, using technology to help us be better at what it is that we do, such as in-stocks, labor management, faster POS, and merchandise planning and allocation. To do that, we -- while we feel we have a strong team, we need to make it stronger by attracting, developing and Frog Charm the leading team in retail.
And we will do that by making sure we have a sales oriented and customer-focused culture, really understanding what Key Charm that we need, what's selling, what's not selling, understanding what the customer wants, and strengthening the selling and service skills in the stores, so that our associates know what and how to sell to the different customers that might come in.
So, those are the six strategies. We put them in place a year ago. So, how'd we do? Well, the financial results and long-term objectives are up Pig Charm the board, and as you can see from the chart, we've made significant progress in 2010 towards achieving the long-term financial objectives we set for ourselves last year, but we have plenty of room for improvement. We still have a long way to go.
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