This is one that's probably near and dear to Dress Charm all's heart is, we have to increase the productivity. Starting first and foremost, rigorously managing our expenses, making sure that we don't overspend, but we have the appropriate level of expense. That means in some cases, shifting that where we will invest in things like marketing, Four Leaf Clover Charm development, but pulling back where it's not as appropriate.
[CCS], where we have the opportunity to bring in a new skate customer, Run by Foot Locker -- we've got a store down in Union Square, and another in Butterfly Charm Park in New Jersey, new concept, new prototype that we're -- we're working on where we think there are opportunities for us to continue to grow and develop.We have to improve our inventory turnover and merchandise flow. Our inventory turnover was too low.
We need to get that up. And we're going to do that by flowing the merchandise more appropriately, to get the right goods in the right store at the right Dice Charm at the right time, and the right quantity in the right size.We have to improve the conversion rate. I talked about having people in the store. We've got strong traffic. We have to turn those shoppers, though, into buyers, and training our sales associates in better selling schools will help us do that.
Commentaires
Il n'y a aucun commentaire sur cet article.