While other business owners are contracting, Bookworm Charm Sjogren is in expansion mode.When Sjogren first opened Siglo's Accessories on South Street she wanted to bring something different to the shopping hub."I fell in love with South Street and I realized that South Street had a void," she said. "At the time when I opened there were a lot of Jumbo Charm and shoe stores for ladies but they were missing accessories."Over the years, Sjogren and her husband Andre, have developed Siglo's Accessories located at 641 South St. into a mainstay where fashionistas can score stylish cosmetic jewelry at affordable prices.
The store features walls lined with colorful earrings and bangles in materials such as brass, wood and resin, necklaces, rings, headbands and racks Back To School Chubby Black Pencil Charm ladies apparel.Since they launched Siglo's Accessories 10 years ago, competing stores have joined the South Street scene, which inspired Sjogren to keep the store's selection stocked with unique items."Competition makes you better. We give our customer quality for amazing prices.
We're known for big, exotic earrings," said Sjogren, who was a former international buyer for an upscale department store in New York. "We find Back to School Chubby Blue Pencil Charm things. We're very trendy."For instance, amid the store's trendy offerings are the popular Fulani earrings, inspired by those traditionally worn by the Fulani women of Mali.Sjogren has expanded Siglo's customer base by doing trade shows in other cites. Over time, Siglo's has drawn customers hailing from Boston, Delaware, Texas and Washington, D.C.
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